A culture-obsessed, curious-minded weirdo with too many tabs open and just enough delulu about knowing what’s cool to pull it off.

who the f*ck

is sophia [?]

I'm Sophia. Soph. Phia. A multi-disciplinary creative based in Melbourne. I’m a decade-deep in turning chaos into clever, culture into concepts —– making scroll-stopping, street-smart creative that lives online, IRL, and rent-free in the minds of whoever it comes across..

sophia . watson .

Creative Director Lunatic. Culture Victim.

I bring brands & ideas to life. I make them hit harder. And make them matter. To the right people. At the right time. In the right places. Let’s do something iconic. Or weird. Or both.

who the f*ck

is sophia [?]

Creative Director Lunatic. Culture Victim.

I bring brands & ideas to life. I make them hit harder. And make them matter. To the right people. At the right time. In the right places. Let’s do something iconic. Or weird. Or both.

sophia.watson@live.com.au