Hi there, I’m Sophia.

A multi-disciplinary creative based in Melbourne, Australia.

An original thinker who sets the vision, shapes the story, and makes every detail look, feel, and land exactly right. Part artist, part strategist, full-time taste-maker.

I make unexpected, memorable moments for people, brands, products & ideas in all creative forms.

I balance setting the big-picture brand vision with a willingness to roll up my sleeves and actually get on the tools.

I produce high-quality work that supports the objectives of the business under lean-and-mean project budgets (the best creative comes from limitations. It’s amazing what you can do with some hot-glue and hope.)

I make creative that helps brands win and keep cultural space online and IRL.

things i do ––

  • vision > execution. I think of cool ideas. Then make them happen.

  • Brand / world building, naming, identity, tone of voice — I build brands that demand attention; that look and feel cool. 

  • Purpose-formed 360° ideas that live loud across every touchpoint.

  • Channel and format agnostic. Aesthetic bait, visually-led, culturally fluent, strategically sharp. Think Graphic design, illustration, motion & animation, photo & video, copywriting & editing.

  • Circuit-breaking events, installations, popups, and sensory moments that hit.

  • Cultural insight meets creative instinct. Turning static noise into high-res signal.

things i make ––

  • Capture in mobile-first, Mirrorless, DSLR and 4K, editing, colour grading, audio.

  • logos, colour palettes, typography, style guides, brand guidelines, printed materials, presentations, decks, window decals, custom signage etc

  • social (photo & video), EDMs (design & build) etc

  • fashion, food, lifestyle, editorial

  • world building, music video sets, editorial settings etc

  • event and popup installation design, immersive experiences, activations ideas and delivery

  • Translating the brand DNA to the digital home of the business. Look / feel to copy and content. Back-end design capability.

  • Translating the brand DNA into a thoughtful, considered and agile social home.

  • Merch, apparel, retail items etc.

  • Packaging that brings cool-factor in it’s own right.

  • I draw.

things i’ve learned ––

University of Wollongong

University of Wollongong

Bachelor of Creative Art [ Fine Art & Graphic Design ] 2005––2009.

Bachelor of Media & Comms [ Journalism & Creative Writing ] 2005––2009.

things i’ve done ––

LUNE

Cotton On

Creative Lead
[ 2024 – current ]

Senior Creative
[ 2023 – 2024 ]

NICA

Brand Manager
[ 2022 – 2023 ]

Tourism Australia

Frost*

Indesign Magazine

Creative Lead
[ 2021 – 2022 ]

Editor
[ 2018 – 2021 ]

Editor
[ 2012 – 2018 ]